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Avalanche Marketing – Groupthink in Action
Groupthink in action. How is one not going to like iPad?! The whole world loves it, and it’s from Apple!!! How much of that is first-hand reaction? Well, when an avalanche with tonnes of snow heads...
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Traffic isn’t everything!
Website Traffic is a popular benchmark. A simple Google search on “Website Traffic” returned me 1,010,000,000 results just now. Yes, A Billion. But, traffic isn’t everything. As per Alexa, Facebook...
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Think again. Social Media is not a Job, it’s a Skill!
If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single...
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Marketing Technology Landscape Supergraphic (2012)
I’ve been trying to get my head around the Marketing ecosystem in order to figure out where the investments would make sense and how do the available options really tie together. And then, today, I...
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Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!
LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making...
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Content Marketing Strategy in Implementation, from Coca-Cola
The new business landscape demands for a different marketing approach. I'm an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different...
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Five Paradoxes of building a successful Product Business
[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is...
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Through the SEO maze, a good resource in Periodic Table of SEO Ranking Factors
Technical side of the SEO is pretty complex, made even more so by the incessant updates from Google on their algorithms. We have had 20 Panda updates, 3 Penguin updates, an EMD update, and 2 ‘Top...
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Why aren’t more developers creating serious Mobile App Products?
[This post was first published at ProductNation.in on Oct 10, 2012] These are the times, when every third person that you meet in Technology world has an idea for an App. It could be every alternate...
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This is how you Hype-Jack! The Tactics of a Smart Marketer
Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I...
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